For the past years, digital marketing trends often have two contradictory and distinct meanings. First, it is considered a method that addresses real issues and tailors contents that match the needs of an individual. Second, it is known to be a technical and mechanical optimization and fine-tune the intangible areas, including the ways you build your campaigns and SEO.
Below are the most popular digital marketing trends of 2021. This will give you an idea to boost the ranking of your business in the competition. Consider these marketing trends when you start to create your digital marketing strategy this year. So, if you want to know more about it, keep reading.
Featured Snippets and No-Click Searches
For the last years, a lot are using Search Engine Optimization (SEO) to achieve the first spot in the search results ranking. But this year, the main goal is to achieve SEO visibility from “position one” to “position zero.”
Position zero is defined to be the “featured snippet” of Google. The good thing about it is that it is being prioritized by the 2021 SEO marketing trends. This digital marketing trend works uniquely. You can see it inside a small box at the topmost part of the search results. Aside from that, the small box also includes relevant and additional information that could answer the user’s question without requiring them to click it. That’s why it is called “no-click search.”
Non-Linear Customer Journeys
From this year, customers will use different digital channels, such as e-commerce, when exploring products and brands.
Considering the current situation we have, it has resulted in the evolution of the customer’s journey. Businesses out there start to look into eCommerce platforms. On the one hand, individuals are purchasing their desired online products and services. Also, customers begin to connect with businesses through different online platforms, such as social media.
You need to be familiar with how non-linear customer journeys work. This is because this digital marketing trend enables you to;
- Determine opportunities that could help you to influence the decision making of a customer.
- Assess and monitor every touchpoint of your customer’s journey
- Deliver an effective brand experience through several devices and channels
This year, you may consider hiring an eCommerce expert who will be your business guide throughout the whole journey. An eCommerce specialist will also help you understand how eCommerce business data work in optimizing your customer’s buying journey at every touchpoint.
Voice Search Optimization
Almost 20 percent of the questions you see on Google are voice searches. It is expected that this year, voice search optimization is way more important. This is because most internet users rely on using their smartphones and other mobile devices.
That’s why you need to ensure that your business will give more importance to voice queries apart from text queries. Considering that voice search is a type of conversational request, make sure that you are knowledgeable in optimizing and creating content suitable for these questions.