For the past years, digital marketing trends often have two contradictory and distinct meanings. First, it is considered a method that addresses real issues and tailors contents that match the needs of an individual. Second, it is known to be a technical and mechanical optimization and fine-tune the intangible areas, including the ways you build your campaigns and SEO.

Below are the most popular digital marketing trends of 2021. This will give you an idea to boost the ranking of your business in the competition. Consider these marketing trends when you start to create your digital marketing strategy this year. So, if you want to know more about it, keep reading.

Featured Snippets and No-Click Searches

For the last years, a lot are using Search Engine Optimization (SEO) to achieve the first spot in the search results ranking. But this year, the main goal is to achieve SEO visibility from “position one” to “position zero.”

Position zero is defined to be the “featured snippet” of Google. The good thing about it is that it is being prioritized by the 2021 SEO marketing trends. This digital marketing trend works uniquely. You can see it inside a small box at the topmost part of the search results. Aside from that, the small box also includes relevant and additional information that could answer the user’s question without requiring them to click it. That’s why it is called “no-click search.”

Non-Linear Customer Journeys

From this year, customers will use different digital channels, such as e-commerce, when exploring products and brands.

Considering the current situation we have, it has resulted in the evolution of the customer’s journey. Businesses out there start to look into eCommerce platforms. On the one hand, individuals are purchasing their desired online products and services. Also, customers begin to connect with businesses through different online platforms, such as social media.

You need to be familiar with how non-linear customer journeys work. This is because this digital marketing trend enables you to;

  • Determine opportunities that could help you to influence the decision making of a customer.
  • Assess and monitor every touchpoint of your customer’s journey
  • Deliver an effective brand experience through several devices and channels

This year, you may consider hiring an eCommerce expert who will be your business guide throughout the whole journey. An eCommerce specialist will also help you understand how eCommerce business data work in optimizing your customer’s buying journey at every touchpoint.

Voice Search Optimization

Almost 20 percent of the questions you see on Google are voice searches. It is expected that this year, voice search optimization is way more important. This is because most internet users rely on using their smartphones …

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Before the pandemic hit the world, people regularly use social media channels. That’s why the increase in the usage of social channels is notable from 2021 and beyond. Several social media platforms continue to give internet users opportunities for business, communication, and entertainment. Considering this information, most marketers take advantage of this opportunity. Most of them are using social media channels to gain a lot of customers around the world.

The following are some of the social media apps that you need to look out for in 2021.


For the year 2021 and beyond, the popularity of Facebook will continue to increase. Considering the integration of Storefront for Facebook and Instagram, the social channel’s revenue has seen to have a massive increase.

Aside from that, you may also consider Diem and Facebook Pay. Considering the one-click protocol of Facebook with a wide range of advertising opportunities, Facebook becomes one of the well-known social media platforms in terms of eCommerce activities.

AR Glasses

In September, ‘Project Aria’ wearable AR glasses was announced by Facebook. According to Facebook, they will release these AR glasses about the second quarter of the current year. Aside from that, Apple also works to create the same product that they claim to launch on the same date.

This shows that AR glasses can be an important addition to the tech industry, considering a notable increase in the sales of Facebook’s AR eyewear back in 2020.

Cross-Platform Messaging

In 2020, we witnessed the emerging of Facebook and Instagram. This trend will become more popular in 2021 as it will expand its coverage with WhatsApp. This will not only allow you to have effective communication. But it will also enable marketers a wide area to expand and explore their advertising campaigns throughout the popular social media channels.


According to, Snapchat is more popular compared to its competitors. This is because it caters only to the younger generation. Considering this, we are expecting that Snapchat will give more attention to Snap Originals this year. This means that Snapchat could gain popular celebrities to increase their viewership.

Just like Facebook and Instagram, Snapchat also puts more attention on eCommerce activities. It is currently working on different partnerships, such as Amazon. This enables its users with a higher chance of selling products while streaming.


When it comes to the professional community, LinkedIn is one of the well-known networks. The said network gathered around 700 million users last year and continues to see a notable increase in their engagement. This is always true even during the pandemic.

LinkedIn also improves its coverage. They give more focus on Live Events. They started to …

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For the past few months or years, single individuals used to have the most unexpected, disappointing, and quite challenging experiences in using dating apps. Considering the struggles brought by the COVID-19 pandemic, the landscape of using dating apps has changed.

But with the massive trends on dating apps, finding your perfect matches and improving your odds would be way easier than before.

At the start of 2020, a lot of dating app users wouldn’t be expected that they would be meeting their potential matches behind a mask or screen. But as we used to follow the new normal protocols, most singles started to accept the thought of finding love in quarantine.

Dating apps enable singles to find a mate virtually. Virtual dates are designed not only to follow the new normal but also to be both fun and creative. No matter what the roadblocks are, a lot of couples have found different ways to communicate with each other.

The following are some things you can expect in dating apps in 2021:

Sharing Social or Political Leanings

Considering the trendiest happenings in politics, especially in the United States, it is expected that dating app users will share their political and social beliefs with their matches. According to the 2020 Year report of Tinder, there is a notable increase in voting and BLM topics. Dating apps such as Tinder require their users to have a tag line, such as “Swipe Right if you are voting.”

In connection to that, according to the experts, tackling this kind of issue upfront is a great way to find your perfect match and create a more interesting connection. According to a psychologist, Dr. Paulette Shernan, “The new trend of sharing political and social leanings and filtering statements by ‘Black Lives Matter,’ can be good because it can make dating more meaningful.” This means that you can find a perfect date that matches your political views.

Pandemic Mentions

According to the yearly report of Tinder, they notice that most of their users are talking about the situations they had during the pandemic. These pandemic mentions are beneficial, especially when you are trying to build trust with someone. You may also consider listing these pandemic mentions to find a mate safely.

Sex Positivity

The number one trending song in and is ‘WAP.’ The said dating app believes that it reflects the increase in sex positivity on every user. But has an opposite interpretation about this. This is because he believes that sex positivity means that the dater wants to have safe sex with someone through fuck apps such as these. The term sex positivity encrypted on their bio might …

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