Before the pandemic hit the world, people regularly use social media channels. That’s why the increase in the usage of social channels is notable from 2021 and beyond. Several social media platforms continue to give internet users opportunities for business, communication, and entertainment. Considering this information, most marketers take advantage of this opportunity. Most of them are using social media channels to gain a lot of customers around the world.

The following are some of the social media apps that you need to look out for in 2021.


For the year 2021 and beyond, the popularity of Facebook will continue to increase. Considering the integration of Storefront for Facebook and Instagram, the social channel’s revenue has seen to have a massive increase.

Aside from that, you may also consider Diem and Facebook Pay. Considering the one-click protocol of Facebook with a wide range of advertising opportunities, Facebook becomes one of the well-known social media platforms in terms of eCommerce activities.

AR Glasses

In September, ‘Project Aria’ wearable AR glasses was announced by Facebook. According to Facebook, they will release these AR glasses about the second quarter of the current year. Aside from that, Apple also works to create the same product that they claim to launch on the same date.

This shows that AR glasses can be an important addition to the tech industry, considering a notable increase in the sales of Facebook’s AR eyewear back in 2020.

Cross-Platform Messaging

In 2020, we witnessed the emerging of Facebook and Instagram. This trend will become more popular in 2021 as it will expand its coverage with WhatsApp. This will not only allow you to have effective communication. But it will also enable marketers a wide area to expand and explore their advertising campaigns throughout the popular social media channels.


According to, Snapchat is more popular compared to its competitors. This is because it caters only to the younger generation. Considering this, we are expecting that Snapchat will give more attention to Snap Originals this year. This means that Snapchat could gain popular celebrities to increase their viewership.

Just like Facebook and Instagram, Snapchat also puts more attention on eCommerce activities. It is currently working on different partnerships, such as Amazon. This enables its users with a higher chance of selling products while streaming.


When it comes to the professional community, LinkedIn is one of the well-known networks. The said network gathered around 700 million users last year and continues to see a notable increase in their engagement. This is always true even during the pandemic.

LinkedIn also improves its coverage. They give more focus on Live Events. They started to …

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